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Your listings, seen by more people!

Your listings, seen by more people!

Tap into HouGarden’s unmatched reach with multicultural
property seekers across NZ & AU.

Home>Audience & Reach
Stats

Fast‑Facts panel

Traffic on different platforms.

- High-intent Asian buyers every month -
480K+
Monthly Visitors
350K
Website
95K
App
(iOS & Android)
35K
Wechat miniprogram
Age Breakdown
We Reach 46% of the local Chinese Adult population in New Zealand each month.
Social Audience
350K
Across Rednote, Wechat, Douyin, Tiktok, Facebook, Instagram, Linkedin
Active Listings
200K
Residential listing for sale and rent across Australia and New Zealand
Real estate offices
12K
Registered real estate offices across Australia and New Zealand
Enquiries & Leads
65K
Generate 65k high quality listing enquiries to real estate agents through email, phone clicks and text message
Influencers network
5K
Work with high influencer in Australia and New Zealand for social media marketing
Language
18
18 languages auto-localised listings Mandarin, Hindi, Vietnamese & 15 more
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Keywords

No.1

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We rank number 1 in SEO for property-related Chinese keywords in NZ and AU.

Culture Search

Cultural Search Behaviours

The Asian property market in Australia and New Zealand represents consumers with 30-50% higher purchasing power than average, positioned to grow from 18% to 25% of the total population by 2043.
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New Zealand
The Asian population in New Zealand has reached a critical mass of 861,576 people, representing 17.3% of the country's total population according to the 2023 census. This segment is experiencing remarkable growth at 4.8% annually, reaching 973,700 by early 2025. Projections indicate the Asian population will cross the symbolic one-million threshold between 2024 and 2027, significantly ahead of the Māori population The Asian community in New Zealand is diverse, with approximately 35% identifying as Chinese, 32% as Indian, 9% as Filipino, and 4% as Korean as of 2022. Chinese New Zealanders remain the largest single Asian ethnic group, accounting for 5% of the total population.
New Zealand(2023 Census)
861k(17.3% of total)

Fastest-growing ethnic segment

Largest numeric increase 2018-23

Australia
Australia's Asian population demonstrates similar significance and growth patterns. With a total population of 27.2 million as of June 2024, Asian Australians comprise 17.4% of the population. The Chinese-born population in Australia has shown particularly strong growth, reaching 655,790 by June 2023. Chinese ancestry grew from 1.2m to 1.4m . Southern and Central Asian populations account for 6.5% of Australia's total population, while those of Chinese ethnicity represent 5.47%.
Australia(2021 Census)
≈4.7m(14.3% of total)

Fastest-growing ethnic segment

Added 1m+ people since 2016;
Chinese ancestry grew from 1.2m → 1.4m

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Culture Search

Cultural Search Behaviours

  • School-Zone Filtering
    Academic catchments are a non-negotiable for many East-Asian families. A 2024 NZ study found that shrinking a coveted secondary-school zone cut nearby sale prices by up to 12.9%—quantifying the premium buyers pay for enrolment certainty.
  • Numerology affects shortlist
    Optional “Lucky Number Boost” ad-slot for listings with 6, 7, 8, or 9 in the address.
  • “Land-Value First” Development MindSet
    A high proportion of NZ/AU Asian purchasers are not just home-buyers but aspiring developers.
  • Address & Suburb Identity
    Asian families often treat street and suburb as a marker of social belonging and educational opportunity.
  • Mobile & Bilingual Journeys
    73% of HouGarden’s current traffic begins in a language other than English; Mandarin and Cantonese dominate, mirroring national usage where Mandarin alone accounts for 2.7% of all Australian households.
  • Cross-Border Screening
    Roughly 20% of HouGarden's AU-NZ sessions come from IP addresses in mainland China, Hong Kong, Singapore, and Malaysia. These users typically begin property research 9–12 months before migrating, or they are supporting family members or children who are already established in New Zealand or Australia and require financial assistance for home purchases
  • Capital-Growth First Investment Lens
    Property is viewed as the family’s primary wealth-accumulator. Surveys show Chinese investors pick Australia & NZ for price appreciation and long-term foreign-currency income. Parents often over-weight capital gain versus current yield when deciding on school-zone or off-plan purchases.
Beyond school zones and numerology, Asian buyers in NZ/AU act like mini-institutions—scouting raw land, curating suburb identity and benchmarking long-run capital growth. Embedding these three new behavioural insights into HouGarden’s UX will deepen engagement and create premium ad inventory that no mainstream portal can replicate.