Auckland, New Zealand – Auckland’s North Shore continues to be one of the most active areas on the HouGarden platform, with strong demand spanning across all segments of the property market. From first-time buyers to seasoned investors, the interest in properties on the North Shore is undeniable, reflecting the area’s continued growth and appeal.
A couple of weeks ago, HouGarden had the pleasure of meeting with the team at Harcourts Cooper & Co Birkenhead. It was an exciting opportunity to present valuable market insights, discuss strategies to connect more effectively with potential buyers, and explore innovative ways to enhance property visibility across multiple channels.
A big thank you to Jason Yianakis and the entire Birkenhead team for the warm welcome and for allowing us to be a part of their ongoing efforts to stay ahead of market trends. The session provided a fantastic chance to connect, learn, and share ideas on how to better market listings to a broad audience, especially within Auckland’s highly competitive property sector.
One key takeaway from the session was the growing importance of social media platforms, particularly Chinese social media channels like WeChat and Weibo, in reaching a more diverse, tech-savvy buyer group. With a rising number of Chinese-speaking buyers in Auckland, these platforms have become critical tools for enhancing property exposure and driving buyer engagement. HouGarden’s multilingual platform is designed to tap into this trend, offering real estate professionals the ability to easily reach international markets and expand their buyer base.
The post-session discussions with the agents were equally enriching, diving deeper into their upcoming listings and the best ways to tailor marketing strategies for the diverse North Shore audience. It’s always a pleasure to brainstorm with such a dedicated and forward-thinking team.
“We are always excited to support Harcourts Cooper & Co Birkenhead as they continue to adapt to changing market dynamics,” said a HouGarden representative. “It’s clear that they’re committed to leveraging technology and local expertise to ensure success for their clients.”
Looking forward, HouGarden is excited to continue collaborating with the Birkenhead team and other industry leaders to ensure that North Shore properties receive the exposure they deserve across all buyer segments. We believe that by combining local insights with innovative marketing solutions, the region’s real estate market will continue to thrive and grow.
