Browns Bay, Auckland – HouGarden recently had the pleasure of catching up with Andrew Harley from Harcourts Cooper & Co Browns Bay to explore strategies for enhancing property marketing and connecting with a broader audience.
During the meeting, the discussion focused on how HouGarden’s platform can help agents drive greater exposure for listings and support vendor appraisals by providing access to free, data-rich insights. These tools enable agents to present accurate market information and demonstrate the value of their services more effectively, benefiting both clients and prospective buyers.
A key part of the conversation centered on WeChat as an essential communication tool for engaging the Asian community, particularly Chinese buyers. By maintaining an active presence on WeChat, agents can build trust and accessibility, whether it’s sending listings, scheduling viewings, or sharing timely market updates. HouGarden highlighted how integrating this platform into day-to-day operations can significantly enhance engagement and client satisfaction.
“Building strong relationships starts with being accessible,” said a HouGarden representative. “WeChat is the go-to platform for many buyers, and utilising it effectively can make a substantial difference in connecting with the community.”
HouGarden visited Bayleys Real Estate East Coast Bays to share market insights and explore innovative strategies to elevate property marketing in this highly sought-after area.
HouGarden thanks Andrew for his time and looks forward to continuing the conversation and exploring future collaboration, supporting agents in Browns Bay with innovative solutions that connect listings to buyers both locally and internationally.
