Auckland, New Zealand – HouGarden recently had the pleasure of catching up with the marketing team at Harcourts Cooper & Co, one of New Zealand’s leading real estate offices and part of one of the most recognised real estate franchises worldwide.
The session provided a valuable opportunity to exchange insights on digital marketing strategies, brand positioning, and the evolving landscape of property promotion.
In today’s fast-moving real estate market, having a targeted, multi-channel marketing approach is more important than ever. Discussions centred around how strategic data use, audience targeting, and multilingual communication can help agencies strengthen visibility, reach the right buyers and sellers, and build enduring brand trust across both local and international markets.
The meeting also highlighted the importance of collaboration between marketing technology providers and real estate professionals, ensuring that agents are equipped with the right tools to connect meaningfully with clients in an increasingly digital-first world.
A huge thank you to Courtenay Williams and Chelsea Sharp from Harcourts Cooper & Co for their time and valuable insights. HouGarden looks forward to future collaborations, working together to elevate digital marketing performance and continue supporting innovation within the real estate industry.
