HouGarden recently had the pleasure of meeting with Allen Lijing Yan and Alina from Ray White Norwest, engaging in a dynamic session to explore how agents can better connect with motivated Asian buyers in both local and international markets. The discussion highlighted the importance of targeted marketing strategies and the role of technology in bridging cultural and language gaps.
During the presentation, HouGarden showcased its comprehensive suite of tools and services, focusing on how agencies, vendors, and buyers can benefit from the platform. Key topics included:
- Understanding the types of buyers visiting www.hougarden.com, from first-home purchasers to long-term investors
- Promoting property listings through Asian social media channels, maximising visibility among high-intent audiences
- Strategies to attract motivated Asian buyers, both locally and overseas, who are actively seeking opportunities in New Zealand’s property market
- Leveraging HouGarden’s platform to generate seller leads, streamline client engagement, and improve conversion rates
The session also emphasised the value of multilingual listings, cultural accessibility, and data-driven insights, empowering agents to deliver more personalised experiences to buyers while helping vendors achieve optimal outcomes. By combining local expertise with HouGarden’s digital reach, Ray White Norwest agents are better positioned to engage high-value buyers and stand out in a competitive market.
HouGarden thanks Allen and Alina for the warm welcome and looks forward to a long-standing partnership that supports innovation, growth, and meaningful engagement across the multicultural property landscape.
