- Lead the team to implement and measure the marketing strategy of Back Garden in Australia;
- Develop and implement annual and quarterly marketing plans, content calendars and campaign timelines according to the marketing strategy of Back Garden in Australia;
- Conceive and carry out marketing campaigns that are in line with the marketing strategy of Back Garden Australia, including content marketing, social media and Google ads advertising;
- Manage and create the brand positioning and design style of Back Garden marketing materials to ensure consistency and influence;
- Create good marketing content for social media, marketing campaigns and marketing materials;
- Manage marketing budgets, track expenditures and measure return on investment;
- Plan, organize and execute offline activities of Back Garden Australia, and develop pre-event, on-site and post-event marketing strategies.
- At least 5 years of local marketing experience in Australia, preferably in real estate related industries;
- Bachelor's degree in Marketing/Media related majors;
- In-depth understanding of the Australian real estate industry and related policies