HouGarden X Ramzat Festival

Celebrating Culture and Connection

HouGarden proudly sponsored Ramzat, a vibrant cultural festival celebrated by the Gujarati community in Christchurch. The event brought together families, students, and professionals from across the Indian diaspora to celebrate dance, music, and community spirit.

As part of our ongoing effort to strengthen HouGarden’s engagement within multicultural communities, the Ramzat Festival provided the perfect platform to connect directly with the Indian audience in a meaningful and memorable way.

Objectives and Strategy

Our goals were clear:

• Establish a strong presence for HouGarden within the Indian community.
• Increase brand awareness through interactive engagement.
• Drive growth in social media followers and digital engagement.

To achieve this, the team designed an activity that seamlessly linked offline participation with online engagement, ensuring that the HouGarden brand left a lasting impression beyond the event itself.

Booth Experience and Activities

The HouGarden booth was small but highly visible, featuring branded visuals and materials that reflected our identity as the #1 property platform for Asian families. The setup encouraged both curiosity and participation, with an energetic and friendly environment that welcomed everyone.

We hosted a ping pong challenge, where participants attempted to land three out of four balls into glasses to win a HouGarden-branded water bottle. To take part, attendees were asked to scan HouGarden’s Instagram QR code, linking their game participation directly to our digital platform. This fun, interactive approach helped convert event visitors into online followers and strengthened brand recall.

Engagement and Outcomes

The booth attracted strong participation, with approximately 70 groups and individuals engaging with the game and exploring HouGarden’s offerings. In a single day, we gained 90 new Instagram followers, significantly boosting our online reach and engagement.

Visitors shared positive feedback about the HouGarden platform, expressing appreciation for its focus on multicultural accessibility and ease of use. Many attendees also shared their excitement about a real estate platform that understands and supports Asian families in New Zealand.

Conclusion

HouGarden’s participation in the Ramzat Festival was a resounding success, combining cultural celebration with strategic brand engagement. The initiative not only increased our visibility but also deepened trust and connection with the Indian community in Christchurch. By continuing to participate in similar cultural festivals, HouGarden reaffirms its mission to connect people, homes, and cultures — truly living up to its reputation as the #1 property platform for Asian families.