ICON Cricket League Season 3

HouGarden was proud to be the sponsor of ICON Cricket League Season 3, a premier community cricket tournament that brought together players, families, and cricket fans from across the Indian and South Asian communities in New Zealand. The tournament celebrated teamwork, unity, and the passion for cricket that connects people beyond cultures and generations.

Event Overview

As an event sponsor, HouGarden provided branded caps for all players and HouGarden-branded water bottles as part of the official event merchandise. These gifts were a hit among participants and added a strong visual presence for our brand throughout the tournament.

The event was graced by several distinguished guests, including Ish Sodhi, New Zealand international cricketer and renowned spin bowler, and Carlos Cheung, Member of Parliament for Mt Roskill. Their presence brought additional excitement and prestige to the event, underscoring the growing importance of community cricket in connecting cultures and creating shared experiences.

Engagement and Brand Connection

Cricket is one of the strongest cultural threads uniting South Asian communities, and HouGarden’s participation reflected our belief in fostering meaningful engagement through shared passions. As the #1 property platform for Asian families, HouGarden used this opportunity to highlight how we help Asian buyers and investors find homes that fit their needs — bridging language, culture, and information gaps through innovation and inclusivity.

Our team had valuable conversations with players, organizers, and spectators about how HouGarden is redefining property search in New Zealand with accurate data, transparency, and cultural understanding. The event provided a vibrant environment to build relationships and strengthen trust within the community.

Highlights and Results

• Strong brand visibility: HouGarden’s caps and water bottles were used by all players and volunteers, ensuring continuous brand exposure throughout the tournament.
• Community engagement: The event helped us connect directly with the Indian and wider Asian audience, offering insights into cultural preferences and market expectations.
• Cricket and culture alignment: The league perfectly reflected HouGarden’s values of teamwork, connection, and community — principles that also drive our approach to helping families find homes.
• Champions of the Tournament: Congratulations to the Tulip Tigers, representing Tulip Financial Services, who were crowned winners of Season 3.

Takeaways

ICON Cricket League Season 3 was more than just a sponsorship — it was an opportunity to celebrate community spirit, cultural pride, and connection. The presence of high-profile guests such as Ish Sodhi and MP Carlos Cheung added distinction and media attention, while the event itself helped HouGarden deepen its understanding of the Indian market and connect authentically with local users.

Overall, the tournament was a great success that strengthened HouGarden’s presence as a culturally engaged, community-driven, and trusted brand — truly living up to our promise as the #1 property platform for Asian families.