HouGarden X Toyota

HouGarden powered a live-streamed vehicle reveal for Toyota Albany, reimagining a traditional showroom launch as an interactive online experience for Chinese-speaking audiences. Built for mobile-first viewing, the broadcast combined bilingual hosting, close-up product walkarounds, feature explainers, and real-time Q&A to turn passive watching into active participation.

Pre-event promotion ran across HouGarden’s multilingual platform and social channels, using transcreated (not just translated) creative to highlight design, safety, financing options, and after-sales support. Viewers registered via a fast RSVP flow that captured preferences such as model interest and test-drive intent, enabling personalised prompts during the stream.

The livestream integrated clear calls-to-action—one-tap test-drive booking, brochure downloads, and chat-to-advisor links—bridging digital engagement to dealership action. QR codes on screen and in follow-up posts connected audiences directly to bilingual landing pages with specifications, finance calculators, and appointment slots, creating a seamless O2O (online-to-offline) pathway.

Results included broader reach beyond the showroom, sharper first-contact questions from prospects, and immediate uplift in dealership enquiries and foot traffic following the event. Toyota Albany gained richer audience insights for follow-ups, while HouGarden demonstrated how culturally precise storytelling and real-time interactivity can compress the journey from awareness to test drive.

Building on the success, the partners plan themed livestreams around new releases and seasonal offers—continuing to meet multicultural buyers where they research, decide, and take action.