Elevating Development Projects in the Asian Market
Through HouGarden’s tailored Project Pack, Conrad Properties Group achieved heightened visibility for their development projects among Chinese-speaking audiences.
HouGarden × Conrad Properties Group
HouGarden today announced that its tailored Project Pack has helped Conrad Properties Group achieve stronger visibility and engagement for key developments among Chinese-speaking audiences. The targeted promotion reinforced HouGarden’s position as the preferred partner for Chinese-language real estate marketing, delivering impactful outcomes and laying the foundation for deeper, long-term collaboration.
“Our Project Pack was built for projects that need culturally precise storytelling and always-on distribution,” said a HouGarden spokesperson. “Conrad’s developments resonated with buyers because information was presented in their preferred language and channels—reducing friction, building trust, and accelerating enquiry quality.”
A Conrad Properties Group representative added: “HouGarden’s approach combined market insight with execution. The content was clear, compliant, and accessible—helping our teams reach motivated buyers more efficiently.”
What the Project Pack Includes
- Multilingual Content Engine: Transcreated (not just translated) listings, project explainers, location highlights, FAQs, and buyer guides tailored for Chinese-speaking audiences.
- Omnichannel Distribution: Coordinated exposure across HouGarden’s platform, search, and social touchpoints to sustain awareness through pre-launch, launch, and post-launch phases.
- Lead & Conversion Support: Optimised landing pages, remarketing workflows, and enquiry routing that prioritise speed-to-response and agent productivity.
- Performance Visibility: Clear reporting on content engagement and funnel progression to inform ongoing creative and media adjustments.
Impact Highlights
- Heightened Brand Visibility: Improved awareness and recall for Conrad projects within Chinese-speaking buyer communities.
- Higher-Intent Enquiries: More relevant questions and site-visit requests, indicating stronger comprehension and purchase readiness.
- Durable Partnership: Shared learnings and performance reviews now inform a roadmap for future launches and market education.
What’s Next
HouGarden and Conrad Properties Group will expand their collaboration with thematic content series (investment, lifestyle, education catchments), event-led activations, and refined playbooks for upcoming releases—ensuring consistent, culturally aligned communication across the buyer journey.
