HouGarden X LJ Hooker

HouGarden is proud to partner with LJ Hooker, one of Australasia’s most trusted real estate brands, to better connect properties with Chinese-speaking and broader Asian audiences. A direct listings feed brings LJ Hooker properties onto HouGarden’s multilingual platform, where descriptions are adapted for clarity and cultural relevance. Mobile-first pages and streamlined enquiry paths make it easy for local and offshore buyers and tenants to compare options and take action.

The relationship extends beyond syndication. Through ongoing collaboration—including sponsorship of LJ Hooker corporate events—HouGarden shares practical playbooks on multicultural marketing, from messaging templates and bilingual landing pages to enquiry handling in the customer’s preferred language. This support helps office principals and agents translate strategy into day-to-day execution.

For LJ Hooker offices, the impact is tangible: greater visibility, higher-quality leads, and stronger conversion as properties appear where multicultural audiences already search. Disciplined tagging and reporting preserve attribution, giving teams a clear view of engagement and cost-per-enquiry. HouGarden’s content also addresses common information needs—school zones, transport links, community amenities, and purchase pathways for newcomers—building trust and accelerating decisions.

Looking ahead, the partners will deepen integration with targeted, seasonal campaigns and suburb-level content, ensuring LJ Hooker continues to meet diverse buyers and renters on the platforms and in the languages they prefer.