HouGarden X IAG

HouGarden partnered with IAG, New Zealand’s largest insurance provider, to deliver a targeted outreach campaign designed specifically for Chinese-speaking audiences. The objective was clear: make insurance products easier to understand and act on by addressing language barriers, cultural context, and practical questions that typically slow consideration and purchase.

The programme began with audience intelligence—mapping life stages and needs (new migrants, families, small-business owners, students and parents) and identifying the media habits and languages most likely to drive response. Creative assets were transcreated, emphasising trust, clarity on coverage, and step-by-step guidance on claims and renewals. Messaging prioritised everyday relevance—home and contents, car, landlord, and small-business cover—anchored to scenarios familiar to Chinese-speaking customers.

Distribution combined HouGarden’s multilingual platform with targeted digital placements and community touchpoints. Short explainers, FAQs, and case-based posts linked to fast, bilingual landing pages that summarised coverage options, eligibility, and next steps. Clear CTAs offered call-back requests and webchat in the audience’s preferred language, reducing friction at the most important moment: when interest turns into action. For IAG, a disciplined tagging framework preserved attribution across channels, while dashboards surfaced cost-per-lead, engagement depth, and time-to-response.

Results were immediate and measurable. The campaign delivered a marked lift in qualified enquiries and stronger engagement with coverage explainers and claims guidance—signals of real decision intent rather than casual browsing. Sales teams reported more precise first-contact questions and a higher share of call-backs converting to policy discussions. Just as importantly, the initiative opened doors to community partnerships and event appearances that strengthened brand familiarity and trust.

“Insurance is ultimately about confidence,” a HouGarden spokesperson noted. “When people can learn in their preferred language, with examples that reflect their day-to-day reality, they move from curiosity to commitment much faster.” An IAG representative added: “HouGarden’s cultural fluency and reach helped us meet customers where they are—online, on mobile, and in the community—with information that’s both clear and relevant.”

Building on this momentum, HouGarden and IAG plan to extend the framework with seasonal content (winter safety, holiday travel cover), small-business workshops, and short video explainers tailored to common claim scenarios. The shared focus remains unchanged: reduce complexity, respect cultural context, and make it simple for Chinese-speaking customers to choose—and use—insurance products that fit their lives.