HouGarden X Harcourts

HouGarden, a leading multilingual real estate platform, today announced a strategic partnership with Harcourts New Zealand. The collaboration will roll out culturally tailored, integrated marketing programs across Harcourts offices nationwide, leveraging HouGarden’s multilingual content production and distribution to help Harcourts agents more effectively reach diverse buyer groups—particularly within Chinese-speaking and broader Asian communities. The partnership is designed to boost brand visibility and drive higher-quality lead generation in key markets.

“As New Zealand’s property market becomes increasingly diverse, our work with Harcourts transforms language and cultural strengths into real business outcomes,” said a HouGarden spokesperson. “This is not just channel integration—it’s an upgrade to customer experience and marketing efficiency.”

A Harcourts New Zealand representative added: “Customer centricity is core to Harcourts. Partnering with HouGarden allows us to deliver timely, professional real estate information and services to more communities while respecting language and cultural differences. We expect stronger brand affinity and conversion among priority audiences.”

Partnership Highlights

• Culturally Tailored Content: Multilingual (including Chinese) market insights, listings, and explainer content aligned with community preferences to reduce information friction.
• Omnichannel Distribution: Coordinated exposure across HouGarden’s platform and multilingual social channels to extend reach and frequency.
• Lead & Performance Operations: Data-driven audience insights and funnel management to continuously optimize targeting, creative, and follow-up.
• Agent Enablement: Multilingual landing pages, templated creative toolkits, and compliance guidance to accelerate time-to-lead and simplify execution for office teams.

Expected Impact

• Brand Lift: Clearer Harcourts brand presence across Chinese-speaking and Asian communities, with greater exposure for premium listings and success stories.
• Acquisition Efficiency: Improved enquiry quality and conversion through audience targeting and localized messaging, building repeatable playbooks for offices.
• Enhanced Service Experience: Communication in buyers’ preferred languages and styles to deepen trust and satisfaction.

Next Steps

The partners will launch phased joint campaigns and community-focused content in priority trade areas, followed by broader rollout based on pilot results. The partnership team will review performance regularly and refine themes, media plans, and agent toolkits to create a scalable nationwide program.