HouGarden X Barfoot & Thompson

HouGarden, a multilingual real estate marketing platform, announced a robust, long-term strategic partnership with Barfoot & Thompson, one of New Zealand’s leading real estate companies. By combining HouGarden’s expertise in culturally nuanced, multilingual marketing with Barfoot & Thompson’s nationwide network and frontline service capabilities, the partners are scaling brand presence and conversion among Chinese-speaking and broader Asian audiences—already delivering measurable gains in brand engagement and market growth.

“A more diverse population and evolving buyer preferences are turning language and culture from barriers into growth drivers,” said a HouGarden spokesperson. “Working with Barfoot & Thompson lets us integrate multilingual content, data insights, and agent workflows to deliver timely, trusted information and a clearer decision journey for Chinese-speaking buyers.”

A Barfoot & Thompson representative added: “Customer centricity is core to who we are. Partnering with HouGarden has elevated our visibility in the Chinese-speaking market and equipped our offices and agents to communicate in culturally and linguistically relevant ways—strengthening engagement and conversion in key communities.”

Partnership Highlights

• Culturally Tailored Content Matrix: Ongoing production of multilingual listings, market commentary, transaction explainers, and community guides aligned to the preferences of Chinese-speaking buyers—reducing information friction and building trust.
• Integrated Omnichannel Reach: Coordinated distribution across HouGarden’s platform and multilingual social ecosystem, covering the full funnel from awareness to lead capture and first-party retention.
• Data-Driven Lead Operations: Audience profiling and conversion-funnel analytics to optimise targeting, creative, and follow-up cadence—continually improving lead quality and close rates.
• Agent Enablement Toolkit: Multilingual landing pages, creative templates, campaign playbooks, and compliance guidance to help office teams quickly adopt best practices and shorten time-to-lead.

Expected Impact

• Brand Lift: Stronger share of mind across Chinese-speaking and Asian communities, with greater exposure for premium listings and success stories.
• Acquisition Efficiency: Higher enquiry quality and conversion through precise audience targeting and localised messaging—codifying repeatable, scalable growth playbooks.
• Enhanced Client Experience: Service delivered in buyers’ preferred languages and styles, deepening trust, satisfaction, and lifetime value.

Rollout & Next Steps

The partners have launched pilots in priority suburbs and communities, with themed campaigns around cultural holidays, school zones, and investment hotspots. The programme will expand to additional regions and offices in phases. A joint review cadence will refine content themes, media mixes, and agent toolkits based on performance data, building a standardised, scalable nationwide model.