HouGarden X Humm FM

HouGarden’s ongoing radio campaign on Humm FM(104.2) has been making waves across Auckland, connecting with the Indian community through relatable storytelling, cultural understanding, and our signature blend of data-driven confidence and warmth.

Broadcast exclusively in Hindi, the campaign proudly carries our tagline:“Ghar ki poori jankari, ab apni bhasha mein.”(Complete property information, now in your own language.)

A Voice That Resonates

Our partnership with Humm FM, one of Auckland’s most popular Hindi radio stations, has helped bring HouGarden closer to its audience — in a language that truly feels like home. The ads highlight how HouGarden empowers Asian families to search, compare, and discover property with ease, confidence, and cultural familiarity.

Listeners have shared that they recognize and enjoy hearing our ads, often mentioning them in conversations and community circles. The campaign has also received special mentions on air, reflecting its positive reception and strong recall value among the station’s audience.

Building Connection Through Culture

The radio campaign is more than advertising — it’s about connection. By communicating in Hindi, HouGarden celebrates the linguistic and cultural diversity that defines New Zealand’s property market today. We’re proud to engage with the community in their own language, while continuing to strengthen our presence as the #1 property platform for Asian families.

As we move through the season, the campaign continues to build awareness, trust, and engagement — one story, one broadcast, and one listener at a time.