HouGarden × Homely

Homely.com.au now syndicates all Australian real estate listings to HouGarden, expanding exposure to Chinese and broader Asian investors through HouGarden’s multilingual, multicultural platform. Listings flow seamlessly from Homely and are adapted for HouGarden with transcreated descriptions, local amenity highlights, and mobile-first assets so offshore and diaspora buyers can evaluate and enquire in their preferred language.

For agents, the value is immediate: a larger pool of high-intent international buyers lifts enquiry volume and competition, helping reduce days on market and support stronger sale prices. HouGarden’s content focuses on real decision needs—purchase pathways for non-residents, timelines, finance and settlement FAQs—reducing back-and-forth and improving lead quality. Attribution is preserved, with enquiries tracked back to the originating listing for clear performance insight.

Early feedback indicates more targeted questions at first contact and a rise in appointment requests from buyers planning travel. Developers and project marketers benefit from pre-launch demand building via bilingual updates, while established suburbs gain sustained interest from education- and lifestyle-driven segments.

Next, the partners will deepen integration with richer project pages, suburb guides, and seasonal campaigns tied to university intakes and holiday travel. The shared goal is simple: make Australian property easier to discover for international buyers—and give local agents a practical edge that converts attention into faster, better outcomes.